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A study published in August of 2014 by Smithers Pira, The Future of Packaging in the Middle East and North Africa until 2019, predicts that during the period 2014-2019 the packaging market in the Middle East and North Africa will grow from around USD41.1 billlion (2014) to USD 52.4 billion (2013 prices) at a CAGR of 5%. This growth rate is substantially higher than that of the global packaging market, which promises a growth of 4%. The driving force behind this is in particular the significant increase in investments in production and the processing of food, as well as a greater capacity to convert to flexible packaging. The Middle East is one of the main regions enjoying this expansion, a region where, over the next three years, there will be an increase in the consumption and sale of prepackaged foods.
It was yet another reason why Gruppo Fabbri decided to participate in Gulfood Manufacturing in Dubai from 27 to 29 October, 2015, the area’s most important event on food transformation technology. Although the Company has been doing business in the Middle East through authorised representatives for decades, their presence at the trade fair further increased its visibility and offered it the opportunity to better understand and serve this growing market.
There was a great deal of interest in one of Gruppo Fabbri’s most successful automatic stretch wrappers, Elixa ZX, compact, inexpensive and extremely easy to use, and in TopLid, the ultra-compact tray-sealer ideal for wrapping food products in protective atmospheres – especially meat products – thanks to a patented gas exchange system.
“As always, Gulfood Manufacturing was a fascinating chance to learn more” Klaus Vignati, Sales Director of the Mediterranean Area Middle East and South America of Gruppo Fabbri said, “thanks to which we were able to better understand the real needs of our clients and the new needs of a rapidly changing marketplace. Once again, the highly-specialised audience at the Dubai fair showed a great deal of interest in our machines. We strengthened our ties with our existing clients and area dealers, and made contact with new prospective buyers with whom we are now forging relationships: we have set up numerous appointments we are certain will bear fruit even over the short term.”
For more information on the study by Smithers Pira, The Future of Packaging in the Middle East and North Africa until 2019: www.smitherspira.com/news/2014/august/mena-packaging-market-growth-to-2019
GRUPPO FABBRI’S UPCOMING TRADE FAIR CALENDAR
FRUIT LOGISTICA 2016 – Berlin, 3-5 February, 2016
Hall 3.1, Stand D-12 Fabbri Group
Info: www.fruitlogistica.de/en
For appointments and live demonstrations of the new Elixa® and Automac series fruit and vegetable stretch wrapping machines, and other equipment on show, please contact your Sales Account or write to sales@gruppofabbri.com
IFFA 2016 – Frankfurt, 7-12 May 2016
Hall1, Stand C45 Fabbri Group
Info: iffa.messefrankfurt.com/frankfurt/en/aussteller/willkommen.html
AGROPRODMASH 2016 – Moscow, 10-14 October, 2016
Info: www.agroprodmash-expo.ru/en/
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